Last Updated: February 4, 2026
1. Introduction
This Cookie Policy explains how powerupyourkids.com (“we,” “our,” or “us”) uses cookies and similar tracking technologies on our Site. By using our Site, you consent to the use of cookies as described in this policy.
This policy complies with the EU General Data Protection Regulation (GDPR) and ePrivacy Directive requirements.
2. What Are Cookies?
Cookies are small text files that are stored on your device (computer, smartphone, tablet) when you visit websites. They help websites remember information about your visit, making your next visit easier and the Site more useful to you.
2.1 Types of Cookies by Duration
- Session Cookies: Temporary cookies that expire when you close your browser
- Persistent Cookies: Cookies that remain on your device for a set period or until you delete them
2.2 Types of Cookies by Function
- Strictly Necessary Cookies: Essential for Site operation (e.g., security, authentication)
- Functional Cookies: Remember your preferences and choices
- Analytics Cookies: Help us understand how visitors use our Site
- Advertising Cookies: Used to display relevant advertisements
2.3 First-Party vs. Third-Party Cookies
- First-Party Cookies: Set directly by powerupyourkids.com
- Third-Party Cookies: Set by external services we use (e.g., Google Analytics, advertising networks)
3. Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the Site to function properly and cannot be disabled.
| Cookie Name | Purpose | Duration |
|---|---|---|
| session_id | Maintains your session across pages | Session |
| cookie_consent | Remembers your cookie preferences | 1 year |
| security_token | Protects against security threats | Session |
3.2 Functional Cookies
These cookies enhance Site functionality and personalization. You can disable them, but some features may not work properly.
| Cookie Name | Purpose | Duration |
|---|---|---|
| user_preferences | Remembers your Site preferences (e.g., font size) | 1 year |
| language_preference | Remembers your language choice | 1 year |
3.3 Analytics Cookies
These cookies help us understand how visitors use our Site so we can improve it.
Google Analytics
We use Google Analytics to collect information about Site usage, including:
- Pages visited and time spent on pages
- How you arrived at our Site (referral sources)
- Your approximate location (country/city level)
- Browser and device information
- User demographics and interests (when available)
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Distinguishes unique visitors | 2 years |
| _gid | Distinguishes unique visitors | 24 hours |
| _gat | Throttles request rate | 1 minute |
| _ga_[container-id] | Stores session state | 2 years |
Google Analytics data is processed according to Google’s Privacy Policy. Learn more: https://policies.google.com/privacy
You can opt out of Google Analytics: https://tools.google.com/dlpage/gaoptout
3.4 Advertising Cookies
These cookies are used to display relevant advertisements and limit how many times you see an ad.
Google AdSense (if applicable)
- We may use Google AdSense to display advertisements
- Google uses cookies to serve ads based on your interests
- Ads may be based on your prior visits to our Site or other sites
Affiliate Link Tracking (if applicable)
- When you click affiliate links, merchants may set cookies to track sales
- These cookies help merchants attribute purchases to our Site
- See our Affiliate Disclosure for more information
You can opt out of personalized advertising:
- Google Ads Settings: https://www.google.com/settings/ads
- Network Advertising Initiative: http://www.networkadvertising.org/choices/
- Digital Advertising Alliance: http://www.aboutads.info/choices/
3.5 Social Media Cookies
If we embed social media content (Facebook, Twitter, Instagram, Pinterest, etc.):
- These platforms may set cookies when you interact with embedded content
- Social media cookies are controlled by the respective platforms
- They may track your browsing across multiple sites
Review social media privacy policies:
- Facebook: https://www.facebook.com/policy/cookies/
- Twitter: https://twitter.com/en/privacy
- Instagram: https://help.instagram.com/1896641480634370
- Pinterest: https://policy.pinterest.com/en/privacy-policy
4. Similar Tracking Technologies
4.1 Web Beacons (Pixel Tags)
- Small transparent images embedded in web pages or emails
- Used to track page views, email opens, and user behavior
- May be used by analytics and advertising services
4.2 Local Storage
- Allows websites to store data in your browser
- Provides more storage capacity than cookies
- May be used for functional purposes (e.g., preferences, draft content)
4.3 Session Storage
- Similar to local storage but cleared when you close your browser
- Used for temporary data during your session
5. Purpose of Using Cookies
We use cookies and similar technologies to:
- Ensure Site functionality: Enable essential features and security
- Enhance user experience: Remember your preferences and settings
- Analyze Site performance: Understand how visitors use the Site and identify areas for improvement
- Personalize content: Show content relevant to your interests
- Display relevant ads: Show advertisements based on your interests (with your consent)
- Track affiliate links: Attribute purchases to our recommendations
6. Legal Basis for Using Cookies (GDPR)
Under GDPR, we use cookies based on:
- Consent: For non-essential cookies (analytics, advertising, social media)
- Legitimate Interests: For some functional and performance cookies
- Contractual Necessity: For cookies required to provide Site services
7. Cookie Consent and Your Choices
7.1 Cookie Consent Banner
When you first visit our Site, you will see a cookie consent banner allowing you to:
- Accept All: Allow all cookies
- Reject Non-Essential: Only allow strictly necessary cookies
- Customize: Choose which cookie categories to allow
7.2 Managing Cookie Preferences
You can change your cookie preferences at any time by:
- Clicking the “Cookie Settings” link in our footer
- Using your browser’s cookie management settings (see Section 7.3)
7.3 Browser Cookie Controls
Most browsers allow you to:
- View cookies stored on your device
- Delete all or specific cookies
- Block cookies from all or specific sites
- Get notified before cookies are set
How to manage cookies in popular browsers:
- Google Chrome: Settings > Privacy and security > Cookies and other site data
- Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Microsoft Edge: Settings > Cookies and site permissions > Cookies and site data
- Opera: Settings > Privacy & security > Cookies
Learn more:
7.4 Impact of Blocking Cookies
If you block or delete cookies:
- Essential cookies: Some Site features may not work properly
- Functional cookies: The Site will not remember your preferences
- Analytics cookies: We cannot improve the Site based on usage data
- Advertising cookies: You may see less relevant ads (but the same number of ads)
8. Third-Party Services and Their Cookies
We use third-party services that may set cookies on your device:
- Analytics Services: Google Analytics
- Advertising Networks: Google AdSense (if applicable)
- Social Media Platforms: Facebook, Twitter, Instagram, Pinterest
- Content Delivery Networks: Services that help load Site content faster
- Email Services: Newsletter and email delivery providers
These third parties have their own privacy and cookie policies. We recommend reviewing them:
- We do not control third-party cookies
- Third parties may update their policies without notice
- Some third parties may track you across multiple websites
9. Children’s Privacy
- Our Site is NOT directed at children under 18
- We do not knowingly collect data from children through cookies
- Children should only access the Site with parental supervision
- Parents can manage cookie settings on devices used by children
10. International Data Transfers
Cookie data may be transferred to and processed in countries outside your own, including:
- South Africa (where our Site is operated)
- United States (where some services like Google are based)
- Other countries where our service providers operate
By using our Site, you consent to these transfers.
11. Updates to This Cookie Policy
- We may update this Cookie Policy periodically
- Changes will be posted on this page with an updated “Last Updated” date
- Significant changes may be announced via a notice on the Site or by email
- Continued use of the Site after changes constitutes acceptance
12. Contact Us
If you have questions about our use of cookies, contact us:
- Email: powerupyourkids@gmail.com
- Phone: +27 61 658 6385
- Address: 1549 Coucal Street, Montana Gardens x48, Pretoria, South Africa
SUMMARY – KEY INFORMATION
✓ We use cookies to improve Site functionality and user experience
✓ Essential cookies are necessary for the Site to work properly
✓ You can accept, reject, or customize non-essential cookies
✓ Analytics cookies help us understand Site usage (Google Analytics)
✓ Advertising cookies may be used to show relevant ads
✓ You can manage cookies in your browser settings
✓ Blocking cookies may affect Site functionality
✓ Third-party services may set their own cookies
This Cookie Policy should be read in conjunction with our Privacy Policy, Terms of Service, and other legal documents.